Every year, companies invest millions into marketing campaigns that go nowhere. The message…
“Until you can manage your emotions, don’t expect to manage money.”
Warren Buffett
Chairperson of…
Africa’s youth represent the fastest-growing and most culturally influential consumer segment on the…
Marketing in Africa is complex. Many brands still fall into the same avoidable…
Brand Consistency: The Business Case for a Unified Brand Voice
Your brand is…
Today, customers no longer think in channels they think in experiences. They may…
Results speak louder than efforts. It’s no longer enough to run campaigns; you…
In marketing conversations today, “IMC” — Integrated Marketing Communications — gets thrown around…
Today, on World PR Day, we celebrate the vital role that public relations…
In today’s fiercely competitive and rapidly evolving Nigerian marketplace, marketing success is no…