Content Team

28 articles published

The Industry’s Biggest Marketing Mistakes (and How We Solve Them)

BlogOctober 5, 20255Views 0Likes 0Comments

Marketing in Africa is complex. Many brands still fall into the same avoidable traps, spending millions on campaigns that fail to resonate or deliver ROI. At Bean Creative IMC, we’ve identified the biggest mistakes brands make and exactly how to fix them. Mistake 1 – Ignoring Local Culture: Brands often use global ad formats that feel foreign. …

Brand Consistency: The importance of maintaining a unified brand voice.

BlogAugust 25, 202510Views 0Likes 0Comments

Brand Consistency: The Business Case for a Unified Brand Voice Your brand is more than just a logo, it's your business's identity, reputation, and promise to customers. And just like people recognize individuals by their voice, tone, and style, businesses must present themselves consistently across every touchpoint to be remembered, trusted, and preferred. That’s where…

Omnichannel Strategy: How to Build a Seamless Brand Experience That Drives Customer Loyalty and Business Growth

Blog, InformationAugust 12, 202521Views 0Likes 0Comments

Today, customers no longer think in channels they think in experiences. They may browse your website during lunch, check your Instagram story on the train home, and visit your store over the weekend. To them, it’s all one journey. The question is: Is your brand keeping up? This is where an Omnichannel Strategy becomes not…

Unlocking Real Growth: How to Effectively Measure ROI on Your Marketing Investments

Blog, InformationJuly 30, 202521Views 0Likes 0Comments

Results speak louder than efforts. It’s no longer enough to run campaigns; you need to know exactly what you’re getting back for every dollar spent. That’s where ROI measurement becomes a game-changer. At Bean Creative IMC, we help organizations move beyond surface-level stats and truly understand how their marketing impacts the bottom line. If you're tired…

Defining IMC and debunking misconceptions

What Exactly is IMC? And Why Everything You Think You Know Might Be Wrong

BlogJuly 23, 202520Views 0Likes 0Comments

In marketing conversations today, “IMC” — Integrated Marketing Communications — gets thrown around like a trendy buzzword. But ask five professionals what it means, and you’ll likely get five different answers. Some think it’s just aligning digital and traditional media. Others see it as running multichannel ads at the same time. Worse, some think it’s…

World PR Day: Bridging the Gap Between Brands and Their Publics — The Bean Creative IMC Advantage

BlogJuly 16, 202521Views 0Likes 0Comments

Today, on World PR Day, we celebrate the vital role that public relations plays in forging meaningful connections between organizations and their diverse audiences. At its core, PR acts as a bridge—translating complex ideas into relatable stories, ensuring that messages resonate with the needs and values of each stakeholder group. Whether engaging customers, media, employees,…

Beyond Silos: Unlocking Brand Potential

InformationJune 23, 202540Views 0Likes 0Comments

In today’s fiercely competitive and rapidly evolving Nigerian marketplace, marketing success is no longer about choosing the right channel — it’s about integrating them. The era of fragmented strategies and departmental silos is over. Now, more than ever, brands that seek relevance, trust, and sustained growth must embrace Integrated Marketing Communications (IMC) as a strategic…

The Intersection Of PR, Digital Media And SEO: Best Practices For Media Agencies

BlogJanuary 20, 202553Views 0Likes 0Comments

Media agencies should focus on the meeting point for PR, Digital Media and SEO in order to maximise on the intersection for better client services. In today's fast-moving digital space, media agencies are constantly seeking innovative ways to stay ahead of the curve and drive results for their clients. One key area of focus is…

How Digital Media Agencies Can Leverage More Influencer Marketing In 2025

Blog, InformationJanuary 10, 2025956Views 0Likes 0Comments

I nfluencer marketing is one of the key drivers of digital media agencies and by extension, social media marketing. In Nigeria, influencer marketing has shaped how digital media agencies service their clients via different marketing partnerships. We are still in the early days of 2025, however, a good number of digital media agencies have already…

5 Things You Need To Know About Web 3.0

Blog, InformationDecember 11, 202466Views 0Likes 0Comments

Web 3.0 also called Web3 is the next big thing for the internet. According to mckinsey.com, Web3 is a “term used to describe the next iteration of the internet, built on blockchain technology and is communally controlled by its users.” Gavin Wood, a computer scientist coined the term Web3. The journey to Web 3.0 started…

Content Team

The Industry’s Biggest Marketing Mistakes (and How We Solve Them)

Brand Consistency: The importance of maintaining a unified brand voice.

Omnichannel Strategy: How to Build a Seamless Brand Experience That Drives Customer Loyalty and Business Growth

Unlocking Real Growth: How to Effectively Measure ROI on Your Marketing Investments

What Exactly is IMC? And Why Everything You Think You Know Might Be Wrong

World PR Day: Bridging the Gap Between Brands and Their Publics — The Bean Creative IMC Advantage

Beyond Silos: Unlocking Brand Potential

The Intersection Of PR, Digital Media And SEO: Best Practices For Media Agencies

How Digital Media Agencies Can Leverage More Influencer Marketing In 2025

5 Things You Need To Know About Web 3.0

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