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Unlocking Real Growth

Unlocking Real Growth: How to Effectively Measure ROI on Your Marketing Investments

Results speak louder than efforts. It’s no longer enough to run campaigns; you need to know exactly what you’re getting back for every dollar spent. That’s where ROI measurement becomes a game-changer. At Bean Creative IMC, we help organizations move beyond surface-level stats and truly understand how their marketing impacts the bottom line. If you're…

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Bridging the Gap Between Brands and Their Publics — The Bean Creative IMC Advantage

World PR Day: Bridging the Gap Between Brands and Their Publics — The Bean Creative IMC Advantage

Today, on World PR Day, we celebrate the vital role that public relations plays in forging meaningful connections between organizations and their diverse audiences. At its core, PR acts as a bridge—translating complex ideas into relatable stories, ensuring that messages resonate with the needs and values of each stakeholder group. Whether engaging customers, media, employees,…

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Beyond Silos- Unlocking Brand Potential

Beyond Silos: Unlocking Brand Potential

In today’s fiercely competitive and rapidly evolving Nigerian marketplace, marketing success is no longer about choosing the right channel — it’s about integrating them. The era of fragmented strategies and departmental silos is over. Now, more than ever, brands that seek relevance, trust, and sustained growth must embrace Integrated Marketing Communications (IMC) as a strategic…

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Heineken

Heineken Nigeria Elevates Lagos Fashion Week Experience

Heineken Nigeria seamlessly integrated style and sophistication at this year's Lagos Fashion Week (LFW), collaborating with Bean Creative Agency to curate a distinctive brand presence that celebrated African creativity. LFW LFW LFW LFW LFW LFW The partnership brought together influential personalities like Sheggz and Frances, who showcased collections that captured the essence of modern African fashion. Models complemented the runway with…

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