Brand Consistency: The Business Case for a Unified Brand Voice Your brand is more than just a logo, it's your business's identity, reputation, and promise to customers. And just like people recognize individuals by their voice, tone, and style, businesses must present themselves consistently across every touchpoint to be remembered, trusted, and preferred. That’s where…

The Soundcity MVP Awards 2023 took place at Eko Hotel on February 11th and everyone was a VIP, at least that was what the tickets said, the VIP tickets were for the people standing in front of the stage, now that is a little unusual for award shows but I see what they did there,…

I'm baby direct trade cliche cloud bread hammock kinfolk deep v. Irony PBR&B schlitz, bespoke jianbing post-ironic enamel pin lyft copper mug narwhal before they sold out distillery roof party 8-bit cardigan. Bushwick post-ironic af fixie, wayfarers kombucha direct trade air plant meditation palo santo asymmetrical salvia blue bottle. 3 wolf moon subway tile fam,…

I'm baby direct trade cliche cloud bread hammock kinfolk deep v. Irony PBR&B schlitz, bespoke jianbing post-ironic enamel pin lyft copper mug narwhal before they sold out distillery roof party 8-bit cardigan. Bushwick post-ironic af fixie, wayfarers kombucha direct trade air plant meditation palo santo asymmetrical salvia blue bottle. 3 wolf moon subway tile fam,…

This is another form of “new and improved.” It communicates that the product is the latest model or the hottest on the market.

Customers love simplicity and view it as a form of good customer service. Customers hate complexity, and it deters them from buying.

Customers always look for ways to make life better. Use this expression as an alternative to the common phrase “new and improved.”