Today, customers no longer think in channels they think in experiences. They may browse your website during lunch, check your Instagram story on the train home, and visit your store over the weekend. To them, it’s all one journey. The question is: Is your brand keeping up? This is where an Omnichannel Strategy becomes not…
Results speak louder than efforts. It’s no longer enough to run campaigns; you need to know exactly what you’re getting back for every dollar spent. That’s where ROI measurement becomes a game-changer.
At Bean Creative IMC, we help organizations move beyond surface-level stats and truly understand how their marketing impacts the bottom line. If you're tired…
In today’s fiercely competitive and rapidly evolving Nigerian marketplace, marketing success is no longer about choosing the right channel — it’s about integrating them. The era of fragmented strategies and departmental silos is over. Now, more than ever, brands that seek relevance, trust, and sustained growth must embrace Integrated Marketing Communications (IMC) as a strategic…
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nfluencer marketing is one of the key drivers of digital media agencies and by extension, social media marketing. In Nigeria, influencer marketing has shaped how digital media agencies service their clients via different marketing partnerships.
We are still in the early days of 2025, however, a good number of digital media agencies have already…
Web 3.0 also called Web3 is the next big thing for the internet. According to mckinsey.com, Web3 is a “term used to describe the next iteration of the internet, built on blockchain technology and is communally controlled by its users.” Gavin Wood, a computer scientist coined the term Web3. The journey to Web 3.0 started…
