In marketing conversations today, “IMC” — Integrated Marketing Communications — gets thrown around like a trendy buzzword. But ask five professionals what it means, and you’ll likely get five different answers. Some think it’s just aligning digital and traditional media. Others see it as running multichannel ads at the same time. Worse, some think it’s…

Today, on World PR Day, we celebrate the vital role that public relations plays in forging meaningful connections between organizations and their diverse audiences. At its core, PR acts as a bridge—translating complex ideas into relatable stories, ensuring that messages resonate with the needs and values of each stakeholder group. Whether engaging customers, media, employees,…

Media agencies should focus on the meeting point for PR, Digital Media and SEO in order to maximise on the intersection for better client services. In today's fast-moving digital space, media agencies are constantly seeking innovative ways to stay ahead of the curve and drive results for their clients. One key area of focus is…

Polls are content that come in the form of questions with series of answers to garner feedbacks from social media users.  Polls have become an essential tool for increasing engagement on social media. Posts can significantly boost interaction rates and foster a sense of community by providing a platform for users to share their opinions…

Social media is key in establishing and maintaining brand awareness in today's emerging digital space. Twitter and Facebook offer unique opportunities for brand awareness and for businesses to connect with their target audience.  Which of the two platforms is best suited for brand awareness, while exploring their strengths, weaknesses, and key metrics to help you…

Heineken Nigeria seamlessly integrated style and sophistication at this year's Lagos Fashion Week (LFW), collaborating with Bean Creative Agency to curate a distinctive brand presence that celebrated African creativity. LFW LFW LFW LFW LFW LFW The partnership brought together influential personalities like Sheggz and Frances, who showcased collections that captured the essence of modern African fashion. Models complemented the runway with…

Nothing else will make a post go viral if not the information available to the social media manager. As long as a social media manager knows his onions, he or she will often prepare a sumptuous meal (viral post). Would you want to talk about one of your posts that went viral recently, and made you say,…