In marketing conversations today, “IMC” — Integrated Marketing Communications — gets thrown around like a trendy buzzword. But ask five professionals what it means, and you’ll likely get five different answers. Some think it’s just aligning digital and traditional media. Others see it as running multichannel ads at the same time. Worse, some think it’s…

Today, on World PR Day, we celebrate the vital role that public relations plays in forging meaningful connections between organizations and their diverse audiences. At its core, PR acts as a bridge—translating complex ideas into relatable stories, ensuring that messages resonate with the needs and values of each stakeholder group. Whether engaging customers, media, employees,…

Media agencies should focus on the meeting point for PR, Digital Media and SEO in order to maximise on the intersection for better client services. In today's fast-moving digital space, media agencies are constantly seeking innovative ways to stay ahead of the curve and drive results for their clients. One key area of focus is…

Polls are content that come in the form of questions with series of answers to garner feedbacks from social media users.  Polls have become an essential tool for increasing engagement on social media. Posts can significantly boost interaction rates and foster a sense of community by providing a platform for users to share their opinions…