Agency Partners With Haven for Autism Foundation and Motoks Therapy Hub to Drive Grassroots Inclusion Across Ibadan Communities
IBADAN, NIGERIA – Bean Creative IMC, the integrated marketing communications agency of the Chocolate City Group, served as the corporate partner behind the World Autism Awareness Day Walk in Ibadan. The 12-kilometer walk, organized by Haven for Autism Foundation and Motoks Therapy Hub, moved from New Garage through Challenge to Molete, engaging thousands of residents with multilingual, community-level conversations about autism.
Bean Creative IMC executed the partnership as part of Chocolate City Group’s Corporate Social Responsibility mandate, taking an active role in the planning, coordination, and on-ground management of the activation.
“At Bean Creative IMC, we believe communications has a responsibility that goes beyond campaigns. When Haven for Autism Foundation and Motoks Therapy Hub brought this walk to us, we saw an opportunity to put our resources and our people behind something that genuinely matters. Autism inclusion is an urgent conversation in Nigeria, and we are glad the Chocolate City Group could be part of advancing it.” – Anthony Onyemauwa, VP, Bean Creative IMC
Desmond Ezebuiro, PR and Community Lead at Bean Creative IMC, managed the day-to-day coordination of the project and was present on the ground throughout the walk.
“From the moment we left New Garage, the energy was something else. By the time we hit Challenge, volunteers were stopping at market stalls, speaking to traders in Yoruba, Igbo, Pidgin, Hausa. People were genuinely listening. Some were emotional. That 12 kilometres carried real weight, and getting to be part of that from start to finish in Molete was one of the most grounding experiences I have had doing this work.” – Desmond Ezebuiro, PR Lead, Bean Creative IMC
Bean Creative IMC is the integrated marketing communications agency of the Chocolate City Group. The agency delivers strategic communications, creative campaigns, and purpose-driven activations that connect brands with the communities they serve.
Chocolate City Group is one of Nigeria’s foremost entertainment and culture companies, with a legacy rooted in music, lifestyle, and creative enterprise. Its CSR vision champions community development, youth empowerment, and social inclusion across Africa.