Web 3.0 also called Web3 is the next big thing for the internet. According to mckinsey.com, Web3 is a “term used to describe the next iteration of the internet, built on blockchain technology and is communally controlled by its users.” Gavin Wood, a computer scientist coined the term Web3. The journey to Web 3.0 started…
Polls are content that come in the form of questions with series of answers to garner feedbacks from social media users. Polls have become an essential tool for increasing engagement on social media. Posts can significantly boost interaction rates and foster a sense of community by providing a platform for users to share their opinions…
Social media is key in establishing and maintaining brand awareness in today's emerging digital space. Twitter and Facebook offer unique opportunities for brand awareness and for businesses to connect with their target audience. Which of the two platforms is best suited for brand awareness, while exploring their strengths, weaknesses, and key metrics to help you…
Heineken Nigeria seamlessly integrated style and sophistication at this year's Lagos Fashion Week (LFW), collaborating with Bean Creative Agency to curate a distinctive brand presence that celebrated African creativity.
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The partnership brought together influential personalities like Sheggz and Frances, who showcased collections that captured the essence of modern African fashion. Models complemented the runway with…
Nothing else will make a post go viral if not the information available to the social media manager. As long as a social media manager knows his onions, he or she will often prepare a sumptuous meal (viral post).
Would you want to talk about one of your posts that went viral recently, and made you say,…
At the recently concluded 79th UN General Assembly in New York, Chocolate City Group’s co-founders, Audu Maikori and Paul Okeugo held key discussions on the future of Nigeria's creative industry.
They connected with the Honourable Minister of Art, Culture, and the Creative Economy, Barrister Hannatu Musa Musawa, along with other key stakeholders shaping the sector.
These meetings focused on identifying opportunities…
Have you ever invested ample time, money, and resources into your digital marketing campaigns as a brand manager or marketer? How do you know if your digital marketing campaigns are paying off?
As a brand manager or marketer, measuring the success of your digital marketing campaign is fundamental to understanding what works, what doesn't, and…
Fintech is a shortened word for the Financial Technology Industry. Fintechs are Digitalised Banking Platforms that offer some of the services provided by Commercial Banks. Some of these services include bill payment, transfer, and loan acquisition. Currently, the fintech industry is making a huge impact on the nation’s economy. Digital media has been playing a…
Imagine you have a great product but need help getting the word out. This is where Bean Creative comes in. As a premier talent management agency, we identify individuals with charisma, influence, and authenticity to represent your brand and connect with your audience, both online and offline. Our mission is to transform these individuals into powerful brand…
Ever heard the phrase ‘It takes a village’? Well, it certainly rings true in the music industry. While music artists are usually the star of the show, it takes a whole team of experts working tirelessly behind the scenes to ensure each song becomes a hit.
Producers, in particular, play a crucial role,…
