Take Charge

The Objective

  • How do you reintroduce a rebranded, 20 year old real estate player into a market saturated with “cowboy” competitors without losing the essence of the brand as an innovative pioneer? We also decided to use digital to gain top of mind awareness and entrench the Octo5 brand in the minds of its target audience.

Our Solution

  • Deploy a combination of audio-visual storytelling and programmatic advertising on social media, news platforms and general websites that positioned Octo5 as a dependable and innovative real estate company.
  • We also deployed TV Commercials and launched a massive press mention drive to position Octo5 and its key people as thought-leaders in the real estate space.

The Verdict

“People used to call Octo5 “That Jide’s Company” or by our old name Legacy Properties; now they call it Octo5 without prompt” Jide Odusolu, CEO Octo5 Holdings

  • Grew online community by over 200% in 7 months
  • Over $10,000 worth of media mentions and features
  • Top of mind recall by surveyed group grew by over 250% in 7 months.


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