Following the brand relaunch, the brand has been on an upward trajectory at currently at +29%. To sustain the brand growth ambitions, there is a need to grow penetration by increasing repertoire interactions amongst the core TA. Objective ● Drive trial and recruit users of Star Radler via sampling. ● Grow brand awareness by driving food association with Star Radler. Action Required Leverage partnerships with restaurants and online food vendors to drive association/embed food and Star Radler pairing in the minds of our consumers.
The Bean Creative approach to this campaign is to reach out to the recommended vendors and research more vendors for the campaign. Most of the vendors selected for this campaign has a very low % of suspicious followers.
July 14, 2021