Jameson City Takeover Activations

Objective:

Connect Jameson with young, culture-forward Nigerians in an authentic way.

Strategy:

Built a scalable, experience-led platform to immerse consumers in the brand’s spirit.

Execution:

– City Takeovers in Awka, Calabar, Jos, Abuja, Port Harcourt
– Live entertainment, storytelling, immersive setups
– Awareness via digital content, campus engagement

Results:

– Hundreds of physical attendees per city
– 239 bottles sold in one day (Awka)
– Strengthened Jameson’s brand as a lifestyle icon