Better Than Cash Campaign

Objective: Reposition MoMo from a financial tool to a lifestyle utility, encouraging adoption in cash-reliant areas of Nigeria.

Strategy: Implemented a three-phase influencer-led campaign focusing on relatable humor, community influence, and cultural relevance.

Execution:
– Viral skits showcasing everyday MoMo usage
– Social media trivia and offline vox pop activations
– WhatsApp and blog campaigns targeting grassroots audiences
– Collaborations with influencers like Nedu, Steve Chuks, and ZicsalomaResults:
– 444.5M+ impressions
– 16,282 likes and 849 comments
– 6.2M+ influencer reach
– 500K+ views across platforms