Our approach to this campaign resulted in a successful campaign which reached various audiences.An area in which this campaign was tremendously successful was in reaching as many people as possible. Influencer selection, briefing and the creative freedom given were the key attributes to the success of this campaign. The Influencers were tasked to create content drawing attention to OmoBerry’s content and engage their community by creating genuine and authentic content. The focus of the selection was not quantity, but rather the quality of work, thus only 3 influencers were outsourced to execute the various tasks. To ensure KPIs were met, the team ensured each influencer produced a series of tasks that would best suit their audience type mainly through Instagram posts.