Reignite interest in MTN’s 5G network and reinforce its position as Nigeria’s premier 5G provider.

Objective:

Tapped into the Gen Z creator economy to reframe 5G as essential to their lifestyle.

Strategy:

– Influencer-led storytelling campaign
– Collaborations with creators like Sheggz and Oli_Ekun

Execution:

– 47K+ Instagram likes
– 327K+ Twitter impressions
– Reinforced MTN’s positioning as the #1 5G networ

Results: