Strategy:

Leveraged hyper-local influencer strategies across Lagos, Abuja, Port Harcourt, Enugu, and Warri to tell authentic, fan-first stories through lifestyle, entertainment, and sports lenses.

Execution:

Over 1,500 influencer-generated content pieces across Instagram and Twitter

Results:

• Live event coverage, engaging videos, and community activations including games, quizzes, and competitions.
• 96.1M+ total impressions
• 600K+ engagements
• 7.7K qualified Twitter engagements
• $163,000+ in economic value from hashtag trend impact
• 93.78% positive sentiment score
• Activations in 5 major cities