Objective:

Redefine Martell’s brand perception in Nigeria’s luxury lifestyle space through an exclusive, immersive experience

Strategy:

Conceptualized a multi-floor ‘Martell Tower,’ symbolizing audacity and refined culture.

Execution:

– L’Atelier Sensorium: Tech-integrated storytelling of Martell’s 300-year history
– Flavor Workshop: Interactive mixology zone pairing cognac with curated bites
– Suite 1715: Exclusive gastronomy experience for high-net-worth individuals
– L’Horizon Rooftop: DJ sessions, fashion shows, networking
– Featured talents & brands: Davido, 2face, Young Jonn, MI Abaga, Ashluxe

Results:

– 6,000+ guests
– 100 curated shows over 48 days
-Increased exclusivity perception through digital bookings and smart tagging