Position MTN’s Meetings+ as a relevant and user-friendly virtual meeting tool in a competitive market.

Objective:

Engaged tech-savvy influencers to humanize the platform through relatable content.

Strategy:

– Creator network produced how-to videos and reviews
– Amplified content through social blogs and key platforms

Execution:

– 309K+ Instagram impressions
– 226K+ Twitter impressions
– Improved brand perception and user adoption

Results: