Imperial Black – Nationwide Launch Experience
Introduce Imperial Black Whiskey to a new generation of bold, style-conscious consumers.
Objective:
Created a disruptive launch campaign that blurred the line between brand experience and cultural event.
Strategy:
– Activations in Lagos, Abuja, Port Harcourt
– Featured musical acts, DJs, violinists, immersive storytelling
Execution:
– High-energy events
– Strong brand alignment with aspirational audiences
Results:
