An alcoholic brand was looking to increase awareness and build a recognizable brand and get a share of the market.
OUR APPROACH AND RESPONSIBILITIES
We utilized our artists reach and influence to increase awareness. We also created a quarterly live concert featuring unique talents: a headlining act with the support of a guest performer and a host of talented upcoming performers to open each show.
- A 65% increase in visibility of brand on local tv station and radio.
- Sales marketing channel during the event by ensuring attendees purchase products during the events.
March 5, 2020