Nivea is one of the brands that have discovered how powerful influencer marketing is and how it can help brands gain digital presence. Right now, Nivea is keying into this global trend with women who are ready to take the influencer market by storm.
According to the statistics from Humanz, the first half of 2020 recorded a surge in the number of active beauty influencers in South Africa, both on Instagram and Twitter.
The last few months have experienced a higher engagement rate in influencer content. This speaks volumes of consumers’ interest in influencers’ innate abilities to create relevant content from a simple thought. As a brand, Nivea recognizes this as a skill and has decided to empower women by helping them launch a career in the influencer market through the Nivea Skinfluencer initiative.
Nivea Skinfluencer will be hosting a Masterclass for aspiring influencers who would like to learn from South Africa’s top and most influential influencers. The Masterclass will be hosted by beautiful Khutso Theledi and feature Kay Yarms, Kefilwe Mabote, and Thandolwethu Tsekiso. Nivea Skinfluencer is open to all budding influencers ready to unveil unique content while infusing their personal style into the brand’s style.
The brand currently wants to work with 10 Nivea Skinfluencer that will emerge upon completion of the Masterclass. After watching the Masterclass, the aspiring influencers get the opportunity to curate a video entry to contest to be a Nivea Skinfluencer. Contestants are advised to combine the guidance and learning from the Masterclass with their personal styles to create a bold personality one-minute video showcasing who they are.
The top 10 contestants will win a total of R700 and will work as Nivea digital influencers for 12 months. During this time, they will enjoy a learning experience with Nivea while learning from industry insiders to jumpstart an amazing career. The finalists will be nurtured and trained on skill development, given hands-on experience and exposure to the industry. They also get hampers of Nivea products before they hit the market and work on every Nivea campaign across all social media platforms.
The panel of judges, alongside brand representatives, will select the top 20 entries, after which voting the winning 10 will be open to the public. This Nivea Skinfluencer is a one in a lifetime opportunity that will open doors for fresh influencers who have a burning passion for the beauty and skincare industry. Each Nivea Skinfluencer winner will receive the following;
- A year-long contract with each SKINFLUENCER paid R2 500 per month for 12 months
- A year’s supply of NIVEA products valued at R5 000
- A signed hard copy of Influencer De Luxe, Soweto to Milan by Kefilwe Mabote, valued at R240
- A portfolio shoot valued at R8 000
- A laptop valued at R14 000
- A monthly data pack valued at R500
- The Huawei p30 Pro valued at R13 000
- A selfie ring light valued at R500
- All top 20 qualifying entrants stand a chance of winning an R5 000 Nivea product hamper.
To stand a chance of winning, submit your entry by uploading your name, email, year of birth, and cellphone on via their website
A successful entry grants you access to the 1 hour Nivea Skinfluencer Masterclass where you learn how to create a winning entry video for the contest and how to be a digital influencer.