MoMo PSBBetter Than Cash Campaign
Reposition MoMo from a financial tool to a lifestyle utility, encouraging adoption in cash-reliant areas of Nigeria.
Bean / Our businesses / New Media
02 / Digital culture
Where brands
meet communities.
We connect brands with communities through digital strategy, content, creators, influence and curator management.
Who it's for
Built for the brief you're carrying.
Brands that need to be relevant online, creators and curators seeking structured representation, and teams building owned channels.
Digital & social strategy
Platform strategy tied to audience behaviour and commercial goals.
Content & storytelling
Content systems and series built to be followed, not just seen.
Creator & influencer partnerships
Sourcing, briefing and managing creators that fit the brand.
Curator management
Representation and commercial structuring for culture curators and community voices.
Proof of work
Impact, verified.
MoMo PSB
MTNMTN – 5G Refresh Campaign
Tapped into the Gen Z creator economy to reframe 5G as essential to their lifestyle.
HeinekenHeineken Lagos Fashion Week
Heineken celebrates Lagos as the city of cities — A global destination where fashion, culture, and taste rule
Start here
Digital Growth Assessment
Explore content, creator partnerships and audience growth opportunities.
Subject to scope and availability — an enquiry does not constitute a free-service commitment.
Discuss digital growth ↗Works best together
One Bean, four specialists.
Many briefs cross disciplines. Explore the other Bean businesses: