The legend brand that speaks originality, fearlessness and love for adventure, the new Legend Extra Stout is communicating a message of boldness in the face of adversity. Go with your Flow is emboldening our target audience to look past their surrounding conflict and tap into their FLOW. Because in this zone, they can determine their pace, direction, and destination.
The Humanz approach to this campaign resulted in a successful campaign which reached various audiences. The content produced by the influencers were not only aesthetically pleasing but also managed to meet and exceed the targeted KPIs. An area in which this campaign was tremendously successful was in reaching as many people as possible, hence the incredible high impression rate at over 198% above proposed target and a high engagement rate of over 240%.
July 14, 2021