Have you ever invested ample time, money, and resources into your digital marketing campaigns as a brand manager or marketer? How do you know if your digital marketing campaigns are paying off?
As a brand manager or marketer, measuring the success of your digital marketing campaign is fundamental to understanding what works, what doesn’t, and where to optimize, in order to stay on top of your game.
This blog post will x-ray the fundamental metrics and tools that will help you assess your digital marketing campaigns.
Why Measure your Digital Campaign Success?
You need to measure the success of your digital marketing campaigns for the following 5 reasons:
- Justify marketing spend: This will help you to know that you have spent your budget well.
- Identify areas for improvement: This will help you to know what to add or remove from your digital marketing campaigns. What is performing well or not.
- Optimize budget allocation: You will not spend above your budget.
- Enhance customer engagement: This will help to know if your targeted audience are engaging with your marketing campaigns or not, and what should be done to get more engagement.
- Drive revenue growth: This will inform you on how to get monetary value for your digital marketing campaigns
The 8 Vital Digital Marketing Metrics to track the performance of your digital marketing campaigns are as follow:
- Return on Investment (ROI): Revenue generated during the campaign compared to the campaign budget
- Conversion Rates: This is the percentage of users completing specific call to actions (For examples:, form submissions, purchases).
- Click-Through Rates (CTR): The percentage of users clicking on ads or links.
- Engagement Rates: Likes, shares, comments, and social media interactions.
- Customer Acquisition Cost (CAC): The cost of acquiring a new customer or client.
- Customer Lifetime Value (CLV): This is the total value of a customer over their lifetime spent on your digital marketing campaigns.
- Website Traffic: This is the number of Visits, unique visitors, and page views.
- Lead Generation: This measures the number of leads generated from campaigns. That is how many new customers and clients did you get from your campaigns.
How to measure the success of your Digital Marketing Campaigns
- You should set clear goals and objectives before the campaigns start
- Choose relevant metrics, and avoid vanity metrics
- Use analytics tools to track data and know the right keywords to use. Some of these Tools include: Google Analytics; Google Tag Manager; Google Console, HubSpot; Marketo; Mixpanel; Adobe Analytics; SEMrush and Ahrefs for SEO Keywords
- Monitor campaign performance regularly
- Adjust and optimize campaigns
- Report and analyze results
There are so many common mistakes to avoid, however the 5 mentioned should be avoided at all cost:
- Tracking vanity metrics. Getting more likes and followers without engagement and conversation.
- Not setting clear goals
- Not using the right analytics tools
- Not monitoring campaign performance regularly
- Not adjusting and optimizing campaigns
Just as Bean Creative informs its audience via its social media platforms and monthly Newsletters on different tips to run successful digital marketing campaigns, it is vital that sticking to the content of this blog post will help you to drive revenue growth, enhance customer engagement, and justify the budget you spend on your digital marketing campaigns.
By tracking key metrics, using analytics tools, and avoiding common mistakes mentioned earlier you will be able to optimize your campaigns and achieve your desired marketing goals.
Bean Creative specializes in using the different tools highlighted in this blog post, as well as others for its clients to run successful digital marketing campaigns.
Would you like to learn more about measuring the success of digital marketing campaigns? Share your questions or comments below!