Abuchi Peter Ugwu is the Co-Founder and President of Bean Creative, an Integrated Marketing Communications company redefining how brands and talent connect with audiences across Africa. Under his leadership, Bean Creative delivers innovative solutions across talent management, digital marketing, public relations, and experiential campaigns; helping artists, creators, and brands tell powerful stories and achieve meaningful impact.
In addition to his work at Bean Creative, Abuchi also serves as CEO of Chocolate City Music, one of Africa’s leading record labels, where he continues to champion creativity, innovation, and global recognition for African talent. His career reflects a deep commitment to driving culture, empowering artists, and transforming the business of entertainment across the continent.
Biography
Abuchi Peter Ugwu is the Co-Founder and President of Bean Creative, an Integrated Marketing Communications company redefining how brands and talent connect with audiences across Africa. Under his leadership, Bean Creative delivers innovative solutions across talent management, digital marketing, public relations, and experiential campaigns; helping artists, creators, and brands tell powerful stories and achieve meaningful impact.
In addition to his work at Bean Creative, Abuchi also serves as CEO of Chocolate City Music, one of Africa’s leading record labels, where he continues to champion creativity, innovation, and global recognition for African talent. His career reflects a deep commitment to driving culture, empowering artists, and transforming the business of entertainment across the continent.