A QR code, short for quick response code, is a type of matrix barcode invented in 1994 by the Japanese automotive company Denso Wave. A barcode is a machine-readable optical label that can contain information about the item to which it is attached. In practice, QR codes often contain data for a locator, identifier, or tracker that points to a website or application.
A QR code consists of black squares arranged in a square grid on a white background, which can be read by an imaging device such as a camera, and processed using Reed–Solomon error correction until the image can be appropriately interpreted. The required data is then extracted from patterns that are present in both horizontal and vertical components of the image
QR (Quick Response) Codes can be read and understood by mobile devices. Marketers have used this in billboards, magazines, web pages, and any other marketing material. QR codes can provide more information about the product or service without a sweat, and the information quickly goes to the user’s device.
Basically, QR codes promote interaction and engagement through the mobile phone. This type of marketing strategy enables businesses to transfer information to the user. Nowadays, users are done with anything that’s slow and time-consuming. It’s all about being instant and fast, especially in the world of marketing.
Here are some ways you can make the most of QR codes to track the performance of your marketing campaign properly:
- Direct customers to a landing page/website
Scanning a QR code can lead to a signup page or any landing page/website. This removes the hassle of going through the process of accessing the website and navigating your way around the page. Ensure that you use a unique URL matched with your QR code to measure it accurately.
- Shopping and E-commerce
Probably the most popular way to use QR codes, businesses usually use it for discounts and promos. By providing a unique QR code, the consumer can also receive the receipt or menu through his phone.
- Download apps
Once you’ve scanned the QR code, it will direct you to the download page of the app and start the download. Businesses have used their creativity to make their QR codes eye-catching.
- Dial your business number
In business conferences, you’ll surely engage and interact with a crowd. If you use QR codes for your booth or station, then interested business partners can just scan the code and receive your business details such as your business contact number.
- Send a message
This is exciting because the user will only receive the message once the QR code has been scanned. Sending messages through QR codes benefits SMS marketing the most. It can be used for sales, user support, on-request product upgrades, and opt-in SMS registration.
- Send an email
Much like sending messages, QR codes for sending emails will help you read and monitor data for newsletters, email marketing, and your email’s performance rates (e.g. open and bounce rates).
- Direct customers to social media pages
As an example, if a user liked your product or service so much, they can follow your social media pages for more updates. Sometimes, they can even score a discount or promo if they followed your social media through that same QR code.
With all these in mind, you can properly set up QR codes for your marketing strategy as long as you provide a clear call-to-action (CTA). The user shouldn’t have to guess what to do with your QR code.
You can run multiple tests on different devices and applications to check if the QR code is giving the right customer data. If the testing fails, then using QR codes will be for nothing.
There are also some restrictions when using QR codes such as internet connectivity. When using QR codes, check whether such an environment allows QR codes to be usable.
In the end, QR codes benefit a lot of industries. Apart from saving time and energy, it also allows you to properly measure your marketing campaign, as QR codes provide data that you need.