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To feature about 100 leading beauty brands at Federal Palace Hotel, V.I Lagos

Organised by TOUV concepts, the maiden edition of the HAMS acronym for (Hair, makeup, and skincare) fair will hold on the 7th and 8th of August 2021 at the outer ballroom of the prestigious Federal Palace Hotel, Victoria Island, Lagos. The fair which promises to be a world-class event will feature stakeholders from Nigeria’s beauty landscape including skincare brands, hair brands, cosmetics, and perfume brands amongst others. This announcement was made at a press conference held at the Lagos Oriental Hotel on the 1st of June 2021. 

“We are excited to bring together a collection of some of the best global beauty brands as well as world-class local brands in the same space “explained Oge Obiefuna, HAMS fair convener. The beauty industry in Nigeria and indeed Africa is a billion-dollar industry, HAMS intends to bring all these players together directly to meet and interact with their consumers. We were pleasantly overwhelmed with all the positive feedback we received in the preliminary stages, and we cannot wait to show everyone what we have in store.” She added.

With about 100 exhibitor spaces and an estimated 10,000 attendees, the organisers assure participants that the fair will follow laid down COVID event protocols for the two days. Attendees should expect to see some already registered international brands as well as some leading local Nigerian brands who will be unveiling new products, technologies, and special packages.

A limited number of available premium booths and tables are available for exhibitors to snap up.  Early bird exhibitors will also enjoy special benefits including promotional features with media partners as well as special discounts. To register for the HAMS Beauty fair, go to

HAMS Fair 2021 is organised by TOUV Concepts in partnership with Bella Naija and Cool FM. To learn more about The HAMS Beauty Fair, visit

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