With the massive increase in the use of video content for online marketing in recent years, there seems to be no slowing down on the use of YouTube and Facebook for social media engagement. YouTube has right from time been known as the #1 online video streaming platform. But since 2017 when Facebook Watch was launched, there’s been a rivalry and confusion of choice for creators.
Though these two platforms are the biggest, one question remains in the mind of everyone: which is best, Facebook Watch, or YouTube? After all, it is essential to get maximum value for your investment. This is why we’ve made a research on the two online video content platforms, to help you decide on where to invest your resources. Ride along.
Some Facts About Facebook Watch and YouTube
Taking it back to the time when Facebook Watch was launched, the purpose was to offer Facebook users premium, episodic contents. It is a watch-on-demand video content service started 3 years ago. YouTube, on the other hand, has been around for about 13 years and has dominated the video space for a long while.
In terms of audience, Facebook has around 2.6 billion total users and a daily user figure of over 1.7 billion people. YouTube, however, has around 2 billion monthly users with over a billion hours of video views daily. And though Facebook Watch is a relatively new video hosting platform, it has around 500 million people watching a total of about 100 million hours of video on a daily basis.
Another important thing to consider is the search algorithm. After Google, YouTube is the second biggest search engine in the world. It is easier to find a particular video on YouTube than it is on Facebook. When in search of video content, the first choice website is YouTube. That is what YouTube is solely about and famous for. Hence, users will likely visit YouTube for a video before considering Facebook.
Many publishers prefer to have their video content on both Facebook and YouTube, but to those with a low budget, a choice definitely has to be made. With that in mind, many publishers prefer to put their content out on a platform their target audience spends time the most. Facebook utilizes two features to boost viewership: silent autoplay and Newsfeed video pop up. This makes it possible for Facebook users to know about the video content they do not purposely search for.
Conclusively, in terms of intentional viewership, YouTube topples Facebook. However, Facebook is a platform more suitable to generate immediate buzz among a targeted audience. What seems to be a common worry for Facebook video content publishers is how unstable the priorities have been. YouTube is considered more stable and the preferred destination for many publishers.
Both platforms offer their users great features to ensure they engage better with their audience. While some may prefer Facebook for the ability to attract random users, other publishers may prefer YouTube for intentional viewership.