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Digital Migration: The Highs and the Lows

The beauty of the digital space is in its flexibility. While a lot of businesses were forced to shut down physical operations and quickly adopt new strategies because of the pandemic, the digital sector has only emerged stronger. In the last few months, a lot of people have had to spend more hours on the internet for work than they could have ever foreseen at the beginning of the year.

A plethora of businesses have gone remote and have been working from home with the aid of collaborative tools such as Zoom, Microsoft Teams, Google Meet, Bluejeans while using applications like Trello amongst others to track tasks and stay organized.

Even though this has proved a solid alternative for a few companies that have recorded positive sales in the last quarter, especially Zoom and Netflix, there are still a lot of businesses that rely heavily on physical gatherings to thrive; such as the entertainment sector.

While trying to make lemonade with the lemons, a lot of talent managers have tried to use social media to organize various sessions for their artistes to perform in real-time, with their fans joining in for free or sometimes, paying a little sum. However, the high cost of internet, amongst other factors it has made it slightly difficult to pull this off successfully.

Because of these challenges, more artistes are now channeling their energy into releasing new music and having their fans stream them on various platforms to try to make up for the funds that they can no longer make through physical concerts while they wait with bated breath for the pandemic to cease.

Your favorite artists are dropping dope songs right now! Even if we can’t enjoy live shows right now, more new music will be coming out every day till the world goes back to normal.


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